Inventory Essentials – What is better, or JIT Min-Max?

For companies to decide what inventory is more suited to their needs, there are two methods that come immediately to mind, JIT (Just in Time) and Min / Max Inventory Management. The problem occurs if the companies manage inventories to decide based on what they have seen elsewhere instead of working their own approach to their business model company and customer and market they serve. Instead, run the right approach, stock, running them something that they believeWork, but not the end. So, given these two options, what should the company choose and why?

The conditions of JIT

For those companies that buy large quantities of materials and parts have, and have a high volume of demand for their products constant, then the method of choice often JIT inventory. Just in Time Inventory Management is based on the assumption that the costs of a company inventory, ordering only what is necessary to reduce, if necessary based. By managing inventoryThe company has less inventory remaining at the end of the month, it is certainly what we now want to use it in can run, some organizations, JIT, raw materials and parts received in a day, and sent immediately to the product finished the same day. The advantage of this approach is that a company is liquidated with its customers, right around the time, not just its accounts payable. For example, the company receives orders parts and materials, an account of ships from a finiteThe goods the same day, and invoices to their customers. Sounds great, right? Now you can, but there are some inherent disadvantages, and are listed below.

• Defective products or delay in delivery: Any product or a poor quality of delivery delays are the enormous costs of JIT, because the company has no particular stocks available security. Try to explain that an angry customer!

• lack of purchasing power: small businesses should not run the volume of purchases JIT absence.The companies believe that JIT should be able to set the number one priority in the eyes of their supplier. You can not cry out to be the product, and no one will listen.

• Too many different lines of products: companies that small amounts of a large portfolio of products are popular not have the necessary volumes of each run JIT. The most obvious example is a car company like Honda. You have a few models of cars, but very large volume in these models.

• SporadicAnd cyclical demand: JIT requires continuous demand and linear products. Sporadic demand means rare volumes and lack of purchasing power.

Shipping Times • high: if the inventory is not available, or if this item is incorrect or defective, then the company must stock their parts quickly, receive and send out again, often enormous costs.

The conditions for Min / Max

The above issues fairly summarize the reasons why a company might wantrunning Min / Max difference in JIT, Min / Max is a minimum and maximum level of stocks on, hence the term Min / Max Although not as dynamic as JIT, there are fewer problems with defective parts or materials, such as corporate to hold a safety stock. Also, do the companies that have Min / Max is often not the high transport costs for items of urgency, if a bag or delay. Min / Max is ideal for companies with a demand for rare and cyclical as have a job, but I knowI'm not sure when. After the inventory at a moments notice ready, you can serve the customer without delay. In addition, companies often can reduce transportation costs per unit and purchase through the purchase and shipment in bulk. However, as JIT, there are some problems with Min / Max and are summarized below.

• Cost of storage: Because inventory needs on the available bandwidth for a moment, month by month, maintains the highest costs.

• higher incidence ofDamage: The inventory, which remains for a long time runs the risk of damage.

• higher incidence of obsolete inventory is similar to the previous point, taking inventory for a medium long time inventory that could quickly become obsolete and outdated.

Eventually, the decision to implement its own inventory system for the company's business model, its customer order, and the market are the IT services. Match approach to inventory to customer demand. Ustake are the advantages and disadvantages of both approaches, but never assume that what another company for your work.

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Filed under Survey Template Articles : Comments (0) : Jun 10th, 2010

The ABCs of Business Plan Development – Plan Length, Development Time and Packaging

Business Plan Length

A Comprehensive Business Plan will typically be over 50 pages and can be upwards of 100+ pages. This is highly dependent on the size, scope and sophistication of the business, venture or project. From the Comprehensive document it is a simple task to form your Ancillary documents (such as a Funding Plan). Ancillary documents typically are no more than 30 pages with 20-25 pages being the goal. Brevity forces you to decide what is most important and necessary for the type of plan and the intended audience.

Business Plan Writing and Development Time

300 Hours would be the maximum in most circumstances with 75-100 hours being a typical range. Again this depends on the scope and complexity of the Project.

Packaging

1) Clear Front Cover, Dark back cover, bound

2) Cover clearly denotes the Type of document (i.e. Funding Plan), Your Company Name and name of the Venture or Project.

3) First page should contain any Disclaimers, Non-Disclosure Requirements and Proprietary Protections.

4) Table of Contents

5) Organized by Sections

6) Cover Letter accompanies the document with Hot Button highlights for the specific reader.

7) Use a Long Version Executive Summary, Fact Sheet, Venture Overview, Investment Overview and / or Loan Summary (as applicable for your type of deal and targeted reader) to solicit interest. Follow up with the Business Plan if serious interest is obtained, after having your Non-Disclosure Agreement signed (if applicable and really necessary-unnecessary NDs turn off potential investors).

8) Neat. No sloppiness or errors. Good Grammar and Punctuation.

9) Use concise language. This is a business document, not prose. Don’t be too technical for external plans.

10) Have paper copies, email version and online versions. When sending a Paper Copy to someone, also include a DVD so different parts can be printed off as needed for department or committee review.

11) Keep your Loan Package and the Business Plan as separate documents. The Loan Summary should accompany the Loan Package and the one sheeters (Venture Overview, Fact Sheet and Investment Overview) should accompany the Plan (these summaries can be used as standalone documents as well).

12) Package is specific to the audience. Include Sections specific to that audience’s requirements and interests. Each document is packaged and edited for the Type of Plan and customized for the audience. Select the particular sections from your Comprehensive document and adjust as necessary to target the audience and use.

13) Some examples of specialty / ancillary documents, to service specific purposes

a) Funding: i.e. for Lenders, Venture Capitalists, Investors, Finance, etc.

b) Strategic: i.e. For the Strategic Planning Team, Sales Manager, Strategic Partners, Suppliers, Customers, etc.

c) Marketing: Internal Company Version and External Version (i.e. for Customers).

d) Sales: Combine the applicable parts of the Strategic & Marketing Plans for your Sales Division.

e) Suppliers: i.e. to obtain more favorable finance terms or attract a supplier as an investor in your company

f) Customers

g) Distributors

h) Government Relations

i) Public Relations

j) Technical

k) Engineering

l) Joint Venture

m) Strategic Alliance

n) Product Development

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Filed under Survey Template Articles : Comments (0) : Jun 9th, 2010

5 Tips for Using Critical Thinking for Business Success

Any aspect of your life – most especially your work, business, or career – can benefit from critical thinking. You just need to practice it constantly.

What is Critical Thinking?

The mind thinks in different ways. It can be influenced by various factors as well, and in the matter of relationships, for instance, what the heart says usually overwhelms what the mind suggests.

In business, critical thinking often war with instinct. Critical thinking is a process that seeks to deal with facts derived by experience, rationalization, examination and other methods. Critical thinking, although difficult to master, is a simple process because it adheres to essential values like logic, relevance, and reliability. Instinct on the other hand is a basic feeling that at times has the power of indicating the rightness of a decision even if all other evidence is to the contrary.

If you compare the two, critical thinking is definitely the better process to rely on because it deals with verifiable facts alone.

5 Tips for Using Critical Thinking for Business Success

Know the Difference between Fact and Fiction – Sometimes, truth is stranger than fiction – even in the business world – but there’s nothing else to do but believe it if it’s indeed the truth. It takes time and experience to distinguish truth from fiction or hearsay, but no matter how practiced you are, there will always be times that you’ll find it hard to choose, which brings us to the next tip…

Always Verify the Source – Facts and fiction both have sources. The main difference, however, between both sources is that one is verifiable and reliable while the other can be neither verified nor relied on. Even if it’s hard to locate the exact and original source of the information you’re concerned with, don’t give up. If you do, people who seek to deceive or cheat you out of your money will only use your quitting attitude as encouragement to place more hurdles in your path.

Also, no matter how trustworthy or close to you the source is, don’t allow your relationship with the source to influence your judgment. Make it a point to withhold judgment until someone provides you with documentary evidence and hard proof for the information you’re concerned with.

Verification Isn’t Enough. Check for Accuracy as Well. – Just because the facts are verifiable doesn’t mean you can rely on them completely. Check its accuracy as well. Are all the facts reported in the correct order? Are the numerical figures reported accurate? Even the slightest inaccuracy can spell a lot of difference if you’re wheeling and dealing contracts that are worth thousands of dollars.

Don’t Stop Asking Questions – Let’s say you’ve decided upon an alternative or your team has finally provided a solution for your business. No matter how great the alternative or solution sounds, don’t take it at face value. Question everything. Ask all the questions you can think of. The more you ask, the more chances you’ll be able to verify whether there are hidden loopholes in the argument presented. Don’t be intimidated even if the person across you has supposedly greater intelligence. There’s nothing wrong in asking, after all. Asking just shows that you’re inquisitive and not lacking in intelligence.

Pride Cometh Before a Fall – Lastly, don’t allow pride or ego to influence your position. Don’t stubbornly cling to your point of view if all evidence provided supports the contrary. If you want to be an excellent critical thinker, you must remember that gaining the right facts – and not having the winning argument – is your goal.

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Filed under Survey Template Articles : Comments (0) : Jun 8th, 2010

What is OMR?

OMR is an acronym for Optical Mark Recognition.

OMR forms are used for collecting data. Preparation of this type of form involves several critical steps.

Obviously, one needs to thoughtfully determine the kind of data that needs to be gathered and layout the questions in a clear, understandable format. These questions are then sent to the designer to figure out the best way to present these questions in an attractive layout. The designer needs to understand how the OMR scanner reads this information and position the questions and related response bubbles in just the right position on the form to assure that the scanner can accurately read the information. When the form design or layout is approved by the customer, the electronic form is moved to the printing phase. It is critical that the printer also understands the importance of consistent positioning of the printed sheet according to the layout.

The layout is based upon a grid system that is determined by the specific parameters of the scanner. The two basic elements of this grid are the timing marks and the response bubbles. The timing marks appear in one column on one edge of the sheet. These rectangular marks are viewed by the scanner as the sheet travels through it. A timing mark determines when to begin and end the viewing of the corresponding row of bubbles and record the results. A typical form can have up to 48 bubbles across the sheet. In order for the scanner to know what bubbles to look at, a file called a scanning definition needs to be created with the scanning software prior to the actual scanning process. This scanning definition tells the scanner which bubble or bubbles in the grid to look at to determine if they are filled in and then record the assigned value. These values or results are then added to an Excel type data file as each form is scanned. When the scanning is finished the results are then tabulated with the use of special reporting software. If the quality of the original scan form has been compromised by sloppy layout or printing processes, then the scanned data and the tabulated results potentially may not be reliable.

OMR is a great time-saving process in collecting data but can also create a huge headache if not done correctly. It’s important to do some homework and get a good handle on how OMR works before jumping into an OMR evaluation survey project. There are many good resources to be found on the internet that can assist you in one or all of the steps involved. Just google “omr data collection services” for an extensive list.

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Filed under Survey Template Articles : Comments (0) : Jun 6th, 2010

How to Write a Business Plan Market Analysis

Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section. So often entrepreneurs will attempt to bluff or BS their way thru it. Often you find those with MBA write meticulous Market Analysis sections and although they may have little if any true entrepreneurial skills going into a new business, their business plans are sure to impress. But you need not be an MBA to write a proper Market Analysis section in your business plan for your next business.

Below please find a generic sample of a Market Analysis, which you can use to help you do yours. You may wish to print this article and then apply your own analysis to your particular area and business model. I recommend that you read it and think on it for a day and then write a few things in the margins and take a legal pad and write out your thoughts in paragraph form and then go collect the data you need. It is not a difficult exercise and you should be able to do this quite stress free. Now then remember this is only a sample and it is something we used for a Franchised Outlet for a mobile car wash business, which is probably about the most simple business in the world and why we chose it to simplify your process. Keep it simple and use factual data and you will have a first class business plan with an excellent Market Analysis to help you impress bankers, investors and the capital you need to succeed.

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Market Analysis

Please refer to our feasibility study for in depth demographics analysis. Our chosen city study proves conclusive; a mobile car wash company will thrive and prosper under these ideal conditions. Although we will have a quicker return on investment than most The Car Wash Guys franchisees, we will not take our marketing plan lightly. It is our intention to absolutely conquer our market rather than simply possess a large percent of market share. We will follow the franchisor’s marketing plan to accelerate projected gross sales from our initial opening through the five-year renewal date.

Target Markets

Our target markets for personal car washing are:

Large Corporate Offices

Large Manufacturers

Multi-Tenant Businesses

Retail Centers

Strip Shopping Malls

Upper Class Residences

Our target markets for fleet sales, rideshare consumers, etc. are:

Bus Companies

Construction Companies

Corporate Offices With Sales Staff

Distribution Companies

Government Agencies

Large Companies With Pool Cars

Material Companies

Rent-A-Car Companies

Small Package Deliverers

Taxi Cab Companies

Trash/Refuse Companies

Trucking Companies

U.S.P.S.

Utility Companies

Warehouses-Wholesale

Our target markets for industrial cleaning include:

Amusement Parks

Cities-Sidewalks, Etc.

Government (Graffiti)

Heavy Equipment Companies

Horse Stables

Park Playground Equipment

Parking Structures

Property Management Companies

Railroad Yards

Retail Stores (Holiday Window Paint Removal)

Schools, Universities

Shopping Centers (Concrete)

As we solicit these types of accounts we will secure a large percentage of them. We will impact many of our competitors, both fixed and mobile. This will make them go on the defensive. One instinct of business owners that are backed into a corner is to attack. Often these competitors will call in favors from local politicians. They will try to pull rank because they have been in the community longer. The more money they have and the longer they have been established, the more weight they can pull.

It is important to know exactly how much the fixed site car wash owners participate in the community. Since you can never know too much about your competition, we will create a database in Microsoft Excel of all detail shops, car washes, mobile detailers and washers. Fixed car wash owners hate mobile car washes because they are capable of eating up 15% of their market share. If the car wash owners attempt to get city or county officials to change laws inhibiting our company, we will:

Alert the Media

Fax All Customers and Tell Them

Increase Car Wash Fundraisers

This will make our customers more loyal, aid us in community identity and give us free publicity that money can’t buy. We will be able to tell the entire area how great and environmentally sound our services are.

To decrease the chance of backlash from fixed car wash owners, we will immediately market the entire city with the help of our franchisor and his marketing team. This week long comprehensive program is part of The Car Wash guys Bonzai and Blitz marketing program. Please see outline on the next page. Another adversary we might encounter are Sierra Club groups who don’t understand our operation. We will lobby and educate these groups.

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Filed under Survey Template Articles : Comments (0) : Jun 6th, 2010

Perhaps Why Swimmers Swim Bad

Experts agree that swim technique is the first step to getting faster in the pool. Through a small survey to about 25 different swim coaches across the world and across swimming sectors (club, triathlete, master, college, high school), I realized that there is a huge need for private instruction, but not many opportunities to do it.

Here is some of the feedback from the coaches surveyed:

Average # of people coached: 80

# of people needing private instruction: 100%

# of people coaches believe will pay for instruction: 95%

Average cost per minute for coaching services: $1 per minute (ex. $60 for 60 minutes)

That means you could be making hundreds, if not thousands of extra dollars a month by simply organizing a few swim clinics!

The problem is that many coaches are only hosting an average of 2 swim clinics a year. Only 2 A YEAR! That means they are missing a great opportunity to make extra money and train more swimmers. We all know that a swim coach cannot give close attention to each individual swimmer in high a volume team workout, which is why small private swim clinics are so valuable. According to the coaches surveyed, they believe athletes are willing to pay for these services and pay well!

Despite this interest, many swimmers and triathletes continue to have bad technique. It’s not that they don’t want or can’t afford private instruction. It’s that the opportunities for one on one instruction with a swim coach are difficult to find. The swimmers WILL get results and you WILL make extra money if you simply give them the opportunity.

Here’s an example: A month ago I coached two youth club swimmers for an hour and told them to change a couple things with their stroke and turns. From that one session, both of them dropped 5 to 15 seconds per event and qualified for a meet they wanted to attend. The kids were stoked and the parents were ecstatic. We just have to give people the opportunity to get instruction so they can break bad habits and improve their skills. What good is a doctor if they aren’t willing to find out what is wrong with a patient and prescribe solutions to the problem?

I hope this encourages you to get your athletes to sign up for Swim Coach Finder and promote your services. That way they can easily request and pay for your services through the Swim Coach Finder community. Its that simple!

Swim Coach Finder is going to help you in several ways.

First:, 90% of the coaches we surveyed said that they “want and need ideas to promote swim clinics.” We are going to provide you with ideas through our weekly blog and offer new ideas on how to promote more clinics every month to your existing swimmers and others outside your client base.

Second, 90% of the swim coaches we surveyed said that they “want and need marketing materials to promote swim clinics.” Swim Coach Finder will provide you with a template to create monthly flyers that you can either email or pass out to your team.

Third, 70% of coaches said they would like to participate in a contest competing against other swim coaches. Swim Coach Finder is going to have monthly contests for our coaches to have some competitive fun.

We hope that you will help partner with us by having your swimmers sign up to request your services through Swim Coach Finder. We believe that swim coaches can leverage our social network with your contacts and the result will be faster swimmers, more money in your pocket, and hopefully more records broken.

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Filed under Survey Template Articles : Comments (0) : Jun 5th, 2010

ISO Quality Management System Objectives

What kind of quality objectives should you have in an ISO9001:2000 quality management system?

When first setting up an ISO9001:2000 quality management system, one of the most common questions is “What should my objectives be?”

One of the requirements of the ISO9001:2000 quality standard is that the organization establish and monitor quality objectives. There is no specific requirement about how many quality objectives you must have, or what those objectives might be. As with much of the ISO9001:2000 quality standard, this is left up to you and your auditor.

Having only one quality objective is probably too few. Having twenty is probably too many. In this writer’s experience as a quality manager and ISO consultant for several ISO registered companies, its good to have somewhere between 3 to 8 quality objectives. It’s always a good idea to keep your quality objectives, as well as your entire quality system, as simple as possible while still meeting the standard’s requirements.

Some people may feel that a good quality objective should relate to the company’s profitability. A good case can be made for this, as most profit oriented companies hold the bottom line above all else. However I believe that merely looking at the company’s profit is not going deep enough when deciding what your objectives should be. Profit is a good indication that your company is doing something right, of course, but there are other, better objectives for a quality system that will lead you more profits, as well as increased customer satisfaction, fewer returns and reduced overhead.

One of the common quality objectives, and a good one, is to measure customer satisfaction. Customer satisfaction is subjective, to be sure. And it is difficult to measure using a ruler, micrometer, or calipers. Some companies include a survey with their products, using a stamped, addressed card with various questions, in the hopes that the customer will complete the survey and return it to the company. While few customers take the time to complete such surveys, if only one percent of your customer respond, you’ll probably have a pretty good sampling of customers’ attitudes towards your company.

Measuring customer satisfaction is usually a very worthwhile objective, as customer satisfaction covers a large part of your company’s activities, including sales, R&D, manufacturing, purchasing, etc.

Be sure to write your survey questions in such a manner that they can be easily scored using a numerical system. It is much easier to measure an increase (or decrease) in customer satisfaction if each response can be assigned a number. For example, one of your quality objectives could be “To have a customer satisfaction score of 98 percent”. If you ever reach your objective, you should increase the goal so you are constantly trying to improve your quality system.

Another quality objective might be “Number of returned products per month to be 10 or less”. This is an easily tracked objective that also relates to numerous areas of your company. For example, returns might be due to faulty information given by the salesperson. Returns might be due to defective product. A return can come back due to a shipping mistake. Keeping track of the reasons for returns, and how many returns are attributed to each reason, is a good way to know where your company needs to improve its procedures.

For those of you thinking about implementing your own ISO9001:2000 quality management system, these tips and many more can be found in the quality manual template bundle available at http://www.ISO-Quality-Manual.com.

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Filed under Survey Template Articles : Comments (0) : Jun 4th, 2010

Conducting Survey Analysis

Questionnaire and sampling design in a survey research are not independent of other modules in the process like data analysis. While a survey research executive is designing research plan and questionnaire, she needs to keep in mind the type of analysis to run afterwards so as to attain the research objective. Same applies to types of conclusions to be drawn from the survey research study. The research, sampling plans and questionnaire design are totally dependent on this. If one fails to do this, you risk collecting an inappropriate form of data for your analyses, or neglecting important contextual questions. Data analysis in a survey research can be categorized into two – qualitative and quantitative analyses.

Quantitative and qualitative analysis

The more frequently deployed technique of data analysis happens to be quantitative data analysis. As the name suggests it is more about number crunching. The quantitative data analysis tries to throw light on more of ‘macro’ issues. It is often expressed in numbers. For example:

a. Almost 70% of the target population elements have expressed positive opinion towards alternate fuels

b. More than 40% the target population elements have shown interest in the new flavor of ice cream

These examples clearly illustrate the prevalence of quantitative data analysis. The terms sampling, statistical treatment, mathematical expressions, etc are the natural derivatives of quantitative data analysis. Quantitative data analysis can be enjoyed most through the difficult route of statistics application.

Quantitative data analysis is used in most of the studies except obviously for qualitative studies like focus groups or clinics. In short, any numbers are seen, make a note than it is quantitative data analysis.

Qualitative data analysis, on the other hand, is all about finding and reporting insights into a subject matter. Qualitative data analysis doesn’t at all deal with any of the statistical treatments or mathematical inference. These examples will illustrate the difference:

a. Three persons have expressed their fear about easy availability of alternate fuel

b. One person has reported too sweet taste of the new flavor ice cream

The examples (taken from live studies) in quantitative and qualitative data analyses clearly show the difference between the two. Quantitative data analysis is about correct application of a statistical or mathematical tool while qualitative data analysis is correctly picking up a stray voice and visualize its impact on the whole analysis. For example, only one person has reported sweet taste of ice cream. Now, is it true for all or only for one person? This must be validated through another set of analysis or study.

The problem with qualitative analysis is that the analytical tools are limited. The main tool is “content analysis”, which involves reading the full text and recoding it according to a number of categories determined by the researcher. This more than often proves to be time-consuming and subjective.

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Filed under Survey Template Articles : Comments (0) : Jun 3rd, 2010

Go Webinar and Get Your Message Out to More People in Less Time!

If you want to get the word out about your product, hold a large training, or conduct a seminar you need to go webinar and stop all the unnecessary travel and expense! Webinar providers can provide you with drop dead easy implementation of a system that will help you reach up to 1000 people at a time, all sharing your computer screen, and all listening to your message.

You can get these webinar services with many features such as the ability to change presenters, recordings of your presentation, polls, surveys, Q&A, automated email templates, Mac support, and reports about your webinar.

However the best part about hosting a presentation over the web is the many benefits you’ll derive from doing this. Taking advantage of this technology multiplies your productivity manifold, allowing you to reach and qualify more prospects in record time, hold employee trainings anytime you like and the ability to record and play it again for new staff, and best of all, reduce your travel and associated expenses to a great degree.

Holding a webinar is very easy to set up. You can control the entire presentation from a dashboard on the webinar hosting service, and can set up or deny as many options as you like. You can even brand the event with your company logo to further seal your company in the minds of the attendees.

In the old days, (a few scant years ago!) in order to reach up to 1000 people you’d have to book convention space, rent rooms, travel, accommodations for not only yourself but any support staff you needed to be able to pull this sort of presentation off. No longer. If you decide to go webinar you’ll find yourself far more productive and have more time to drum up even more business.

Do yourself a favor and get on the bandwagon today, and start reaching more customers tomorrow!

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Filed under Survey Template Articles : Comments (0) : Jun 2nd, 2010

Should You Bury Or Revive a Dying Business?

Do you have a dead or a slowly dying business? You have two options: either bury it or revive it. The decision is entirely yours. If you want to cut your losses, the best option is to just cut clean.

However, if you decide to fight it out and give your business another chance, then there are several things you can do. Read the following tips, which can, hopefully, revive your business.

Before doing anything, the first thing you have to do is to make an honest to goodness assessment of your business. Do a SWOT analysis if you like. Understand both your strengths and weakness to identify how you can plan your revival strategy.

The main thing here is to be completely honest with your assessment. If you like, you can hire an independent auditor to give you an honest to goodness indication of how things are. After that, you can now develop your plan but be sure to think about these tips:

1. Find out Why Prospects Aren’t Shelling out the Dollars – This simple and obvious search will give you insightful reasons about what they are looking to buy and from whom if not with you. Let this be a candid assessment and do not stop until a pattern emerges. When you discover a patter, analyze it and are sure to address the issues. Ruthlessly pursue what your customers want or at least give them something that would resemble what they want.

2. Create a Robust Database – Your business card printing strategy or color business cards are not there for décor purposes only. They are there to be exchanged to create a robust database. There are a lot of businesses that compliment what you sell and will be open to co-promoting to your database in return for you talking to theirs. With three or more companies working together, your reach expands exponentially.

3. Debunk all Traditional Advertising Myths – Media channels have admitted that they are seeing up to 40% drop in ad spending yet businesses are reporting that customers are still buying. The reason for this is probably that there are other media channels that are being used, i.e. online marketing. Online spending of every type is steadily increasing. Do not let your competition gain dominance that you cannot afford to compete with later.

Ultimately, your objective is to win back consumer attention to your product or service. You must be able to create a ruckus that people will talk about. If you have not been visible, chances are people are not aware of your anymore so the only resort is to call attention to yourself. Overcome the fear and try something dramatic so people would talk.

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Filed under Survey Template Articles : Comments (0) : Jun 1st, 2010

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